Marketing Plan For Supervive Apparel - 3427 Words

Marketing Plan Supervive Apparel 2015 Autumn/Winter Collection Executive Summary Supervive Apparel is a growing streetwear business that has been producing and manufacturing clothing aimed at males aged from 16-25 since 2012. In the two years that the business has been functioning, it has not achieved substantial growth and will need to grow to maintain a profitable business. This marketing plan is aimed at the next line of products to be released by Supervive Apparel, their Autumn/Winter collection of 2015. This Marketing Plan will go over the various aspects of marketing the Autumn/Winter collection of 2015 – †¢ Situational Analysis including strengths of the business and further opportunities the business can take, along with†¦show more content†¦This plan was designed to suggest strategies and actions that Supervive Apparel can take to help their business to significantly grow in the future, and to be making considerable profit from their endeavours in producing quality, fashionable clothing for consumers to purchase and enjoy. Situational Analysis Strengths †¢ Good customer service reputation in the business. †¢ A quality product is being produced by the business, so more customers will be attracted to the clothing/brand. †¢ The product is relevant to today’s fashion, with people already looking forward to buying the next line of clothes that Supervive Apparel will release. †¢ There is a good amount of loyal customers, who are definite buyers of the products that will be released. †¢ The business will have employees who have previously worked in fashion and clothing before, so they will be able to adapt well to selling a new line of products. †¢ Business has low costs, as people will pay a lot more for the product then it is being produced for. †¢ Online store is frequently used, with customers buying items from different continents such as North America and Europe. †¢ Designers of the product are known for their initiative approach to fashion There are a lot of strengths that Supervive Apparel has as a business, with most of their strength coming from their loyal customer base, and the product